TIA Announces TOM Innovative Challenge Participants, 10th TIA Tennis Forum During US Open

The Tennis Industry Association (TIA) this week gave a glimpse into the upcoming Tennis Owners & Managers (TOM) Conference, and announced the date for the annual TIA Tennis Forum held during the US Open.

Creating new revenue for clubs stressing fitness programming and marketing will be one focus of the 4th annual TOM Conference, to be held March 27-29 at the Rosen Shingle Creek Resort in Orlando, Fla. The conference brings together leading experts in facility management, programming, technology, sales and marketing, staffing and other key areas to provide important information that will address the needs of all types of tennis facilities — public, commercial, private, country clubs, resorts, etc. — as well as providing insights into the direction of the tennis industry.

The session “How to Re-Think Fitness Programming” will promote why tennis is one of the best activities for health and fitness for all ages, and how facilities can use tennis’ attributes to get more people onto the courts and into programs. Speakers for this session are Matt Gleed, a TRX senior master trainer; Michele Krause, the global education director for Cardio Tennis; and Simon Pearson, the national racquets program manager for Virgin Active.

The inaugural Tennis Industry Innovation Challenge will showcase 34 products and services, and finalists from the competition will have the opportunity to present at the TOM on March 27.

“We are thrilled with both the quantity and quality of our Innovation Challenge applicants,” says TIA Executive Director Jolyn de Boer. Applicants include Billie Jean King’s Eye Coach, RecycleBalls Quickship Program and Universal Tennis Rating System.

The 10th Annual TIA Tennis Forum has been announced for Monday morning, Aug. 28, the first day of play at the 2017 US Open, to be held at the Intercontinental New York Barclay which is the official hotel for ATP World Tour players.

The free forum will see industry executives present the latest news about the state of the tennis industry, including participation research, equipment sales data, health and fitness messaging, and updates from the USTA, including the status of a new youth tennis initiative. The forum also will honor the 2017 inductee(s) into the Tennis Industry Hall of Fame (to nominate for the TI Hall of Fame, visit www.TennisIndustry.org/HoF), and attendees also will receive a summary report on the 2017 State of the Tennis Industry.

To register for the March 27-29 TOM Conference, which immediately follows the nearby USTA Annual Meeting, or to see the full schedule of sessions visit www.TheTOMConference.com.