The Tennis Industry Association last week unveiled the 2019 Tennis Industry Discovery Challenge, a collaborative effort to brainstorm novel ideas on how to grow the game and the business of tennis.

The TIA has worked with IdeaConnection, one of the world’s leading “Open Innovation” service companies, to develop the online competition designed to showcase innovation and solutions on how to increase tennis engagement and participation.

The competition consists of an “Idea Rally” with awards given to participants not only for ideas, but also for contributing to the discussion. The online competition runs through Aug. 1, 2019.

Additionally, the top 3-5 ideas will be shared at the 12th annual TIA Tennis Forum in New York City during the Discovery Challenge session.

Tennis sports, marketing, health and wellness — or many other disciplines — can participate in the Idea Rally, and there will be cash and other prizes for the best contributions. There are no specific requirements for time commitment — participants can participate as much or as little as they like.

The five categories:

On-Court Tennis Activities and Programming — What new ideas for on-court activities, programming and competition formats can increase tennis engagement and participation?

Marketing and Promotions — What creative approaches for marketing and promotional experiences can increase the tennis engagement and participation of new and existing audiences?

Technology Solutions — What technology solutions can increase tennis engagement and participation during play, for spectators and gamers while providing accurate data collection of the experience?

Wellness and Fitness — What new ideas and approaches to position tennis as a lifetime wellness and fitness activity can increase tennis engagement and participation?

Other Imaginative Ideas/Outside the Box — What imaginative ideas that do not fit the categories above can you contribute to increase tennis and participation?

Join the Tennis Industry Idea Rally now at www.ideaconnection.com.

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