Earlier this year the United States Tennis Association (USTA) and the Tennis Industry Association (TIA) reached a mutually-beneficial agreement to transition ownership of Cardio Tennis to the USTA.
“The USTA is positioned to provide additional support to existing and future providers,” said Jolyn de Boer, TIA executive director. “We believe the USTA can drive the advancement of Cardio Tennis at this stage of its life cycle.”
Craig Morris is USTA chief executive for community tennis under which Cardio Tennis will be housed.
“We are thrilled to be adding Cardio Tennis to our lineup of programs that support the growth of the game throughout the United States,” Morris says. “Today, exciting, engaging and effective group exercise options have become a necessity in the arsenal of current fitness-focused consumer. Cardio Tennis is well-positioned to introduce the fitness consumer to the health and wellness benefits of the tennis lifestyle, and we look forward to ensuring the growth of this brand for years to come.”
Overseeing the growth and direction of the heart-pumping fitness tennis program will be Michael Harper. He was hired in July of 2019 and is charged with supporting and developing the product domestically while working with international partners to create a culture of collaboration to allow for the most effective contribution to the growth of the game in the U.S. and abroad.
Under the leadership of Michele Krause and the TIA, the Cardio Tennis program has seen tremendous success with participation growing steadily year over year becoming one of the fastest-growing fitness products in the country. Last year alone, more than 50 facilities in Florida offered the fitness programs.
“The USTA and TIA would like to commend Michele on her tremendous work with Cardio Tennis,” added de Boer and Morris. “She has been a tireless advocate for health and fitness and her passion for these areas truly helped grow Cardio Tennis to what it is today.”
For more on Cardio Tennis, including where to find a location or certified professional in your area, visit www.CardioTennis.com.