the Founding Director of SPORTx at Arizona State University, where he leads athlete-led ventures and sport-focused startups through the Edson Entrepreneurship + Innovation Institute. With 14+ years in sports and entertainment, he’s held leadership roles at Panasonic, Planar Systems, and R/GA Ventures, and founded Illumin8 Outdoor Media and MK Solutions Group. Jeff serves on multiple advisory boards and brings deep expertise in venue tech, product development, and innovation strategy to advance athlete engagement and entrepreneurship.
Jeff Kunowski
Founding Director of SPORTx at Arizona State University