Advocacy

Tennis needs strong advocates at the local level to help keep our courts active and growing.

Tennis is the Healthiest Sport

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More Play For Everyone

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The Call for Coaches

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Public Park Support

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What is Advocacy?

Advocacy is public support of a key issue or topic. Here in Florida, we advocate for tennis – that means more tennis players, more coaches and more courts. Being an advocate for tennis is easy. You just have to communicate with decision-makers in your community that tennis is the best investment we can make and share your tennis story and information with anyone you can.

Tennis needs strong advocates at the local level to help keep our courts active and growing. As a local player, provider and/or volunteer, you can get involved and publicly support tennis locally. Our new advocacy program aims to empower everyone in Florida tennis to be a vocal advocate for players, coaches, programs and facilities.

What we advocate for

More Play for EVERYONE

It’s not surprising that Florida leads every other state in tennis play. We have great weather and more public tennis courts than any other state in the nation. Those are facts to be proud of! But with more people coming to Florida, demand is also up and not everyone is finding a place to play.

Check out the information below with local developers, city officials and others who are looking to invest in recreation.

More Coaches

Having more courts is just one part of the equation. We also need more new coaches to teach tennis (especially on public tennis courts) and make it fun for everyone. USTA Florida is committed to solving this challenge.

Help us spread the word that ANYONE can be a coach. And join us at one of our upcoming Community Coach Workshops to be part of the next generation of tennis coaches.

More Public Park Support Services

Tennis starts in the public parks. One of the reasons Florida is the home of tennis in the US is that we have great public tennis parks, and many of them are available for free or at a very low cost. However, many of our courts are decades old, and we don’t have enough of them.

Check out the information below to see how we are helping grow the public park space.

Tennis is the Healthiest Sport

It’s no secret that Florida is the place people go to for health, wellness and recreation.  But did you also know that tennis is the healthiest sport?  Don’t take our word for it.  Numerous studies prove it.  When we feel good physically and mentally, our communities are stronger.

View Resource: The Case for Tennis

Economic Impact Report

Amateur, youth, and adult tennis tournaments and events in Florida generated significant economic impact as non-local tournament participants and spectators spent money while at the tennis complex and at off-site establishments during their stay in the host destination, including local restaurants, hotels, retailers, and recreation/ entertainment venues.

Amateur, youth, and adult tennis tournaments and events in Florida generated $81.8 million in direct spending in the Florida economy in 2023.

Share your Advocacy Opportunity or Concern

Have a concern about tennis in your community? Spotted an opportunity to grow the game? USTA Florida wants to hear from you. Whether it’s a need for more courts, ideas for new programs, or challenges facing players in your area, your voice matters. Share your tennis advocacy stories and concerns with us; we’re here to listen and explore how we can help strengthen tennis across Florida.

Become An Advocate

Want more resources and specific help on issues in your area? Join our group of Regional Tennis Advocates for access to additional resources just for you. We’re looking for passionate leaders in every region of the state!

Already signed up? See the link below for specialized resources that our advocate leads utilize in their regions.

Frequently Asked. Questions (FAQs)

Anyone can be an advocate for tennis. All you need is a desire to serve the sport, some good information and the ability to share it publicly with those who can influence decisions in your community.

The time commitment varies and is up to you. You can advocate for tennis simply by sharing positive news and information locally on your own time. If you are able to make a larger commitment and serve on an advocacy project, you might attend meeting every week or month and communicate with others more frequently. Check out our current projects for a better idea of what is involved.

USTA Florida offers information and resources to help you spread information in your community. Additionally, we offer project templates and staff support for projects that our local advocacy leads are working on in their areas. Our volunteer Advocacy Advisors can help you better define your project, and our staff lead can help you manage the process and provide administrative support while your project is happening.

Becoming an advocate for tennis can help you in many ways. First, it can help you become more connected with the local tennis community and be more engaged in key issues and opportunities early on. It also is an excellent way to start – or continue – your leadership journey with USTA Florida. As a local advocacy lead, you’ll have a direct connection to our organization and access to resources, like mentors and other support tools, that can help you grow and learn.

As we launch our new advocacy program, we will be hosting webinars in the fall for our new advocacy leads. As we head into 2025, USTA Florida will be hosting both in-person and virtual webinars to help all local advocates identify issues and develop/deliver on advocacy projects. These opportunities will be posted on our advocacy web site and be served up in our weekly eNews.

Connecting with other advocates in your community can happen in many ways. Visiting local tennis courts and talking to others who support tennis is a great way to start. If your area has a local Community Tennis Association, that is another great way to connect with like-minded advocates. Signing up for our advocacy program will also help us connect you with others in your area who want to help lead important projects in the future.

Yes – many local tennis organizations, such as community tennis associations, local leagues and national junior tennis and learning chapters, already advocate for tennis in many of our communities.  Connecting with them can help amplify your advocacy work and ensure our messages and information are being heard by decision makers. 

ABSOLUTELY.  We need everyone who cares about tennis to get involved.  Bringing a friend in is a great way to expand your influence and reach.  Share USTA Florida information and resources with your network and invite others to be part of your advocacy team.

Key issues are common issues that we are hearing about from many communities across the state.  Things such as courts needing repair, not having enough courts, needing more coaches or better programs, all fall under this umbrella and we are actively working with local teams to address.  But these are not the only issues.  Every community in the state is different.  Our Advocacy program is designed to enable local advocates to share any/all issues with us.  We are here to serve you.

We are excited to have you as an advocacy lead.  After you sign up, a member of our staff team will reach out to learn more about your interests and potential advocacy projects in your area.  A good next step is to check out the advocacy handbook, project examples and other resources that can help as you begin planning your project.  Think about other team members and stakeholders you may want to include in your work.  Our staff and advisory team will set up calls to guide you along the way. 

Become An Advocate

Join Our Team of Regional Advocates

Want more resources and specific help on issues in your area? Join our group of Regional Tennis Advocates for access to additional resources just for you. We’re looking for passionate leaders in every region of the state!

Latest Advocacy News

See all Advocacy News

FAQ

Frequently Asked Questions About Tennis Advocacy

About advocating for tennis in your community.

Advocates help grow tennis locally by pushing for more courts, more coaches, and more chances to play. It’s about making sure your community has great places to enjoy the game.

Start by speaking up for tennis in your community and connecting with us for support and resources. Reach out to us and we’ll help you make an impact.

Public courts are where most players begin, so investing in them keeps the sport growing. Our public park support work backs this up.

Florida’s booming population is stretching court capacity, which makes advocacy for more courts especially important. Our More Play work lays out the case.

Yes. CTAs are powerful local voices for tennis. Our CTA page shows how to get organized.

Connect With Us

Have a question, need some guidance, or want to learn more?

Reach out anytime, and our team will be happy to point you in the right direction.