Three moves. One mission. A whole state of tennis.
Florida tennis is one of the fastest-growing in the country, and we’re not letting up. Three priorities are shaping our work: investing in public courts where most players begin, using local data to drive smarter decisions, and building a volunteer system that empowers leaders in every community. Together, they push our mission forward.Tennis needs strong advocates at the local level to help keep our courts active and growing. As a local player, provider and/or volunteer, you can get involved and publicly support tennis locally.
Best in Class Facilities & Providers (Especially Public Parks)
USTA Florida identified a critical need to invest in public tennis infrastructure and providers as the primary driver of growth. Public courts are where many players begin their journey—often becoming future private club members, coaches, and volunteers. This natural pipeline strengthens the entire tennis ecosystem. Tennis must feel accessible and fun from day one, and success means more than programs: it’s about empowering play facilitators, building relationships with facility staff, and creating welcoming spaces that keep courts full.
Join us in making tennis accessible for all. Become a community coach, facilitate play at a local park, and become a strong advocate for tennis!
Business Insights & Analytics
USTA Florida has an unique advantage utilizing local data and insights that go beyond national metrics. This bold move focuses on using that data to make informed decisions, demonstrate progress, and identify what drives growth. By asking the right questions, why isn’t something working, how do we keep courts busy, we’ll create a shared understanding of the state of play across programs and facilities. These insights will guide smarter strategies and resource allocation to ensure tennis thrives statewide.
Help us shape the future of tennis. Use our insights tools and share your feedback to keep Florida courts thriving!
Volunteer System & Structure
The Board emphasized the need for greater leadership in volunteer engagement. Volunteers are the heartbeat of USTA Florida, and this initiative ensures they have a structured, sustainable system to thrive. The Board will take an active role in mentoring, coordinating, and developing volunteers, reducing staff oversight while energizing new talent. Clear roles, responsibilities, and timelines will create a network where volunteers feel empowered to lead and advocate for tennis in their communities.
Be part of this movement. Connect with our Volunteer Board and discover how you can lead, support, and grow tennis in your community!
FAQ
Frequently Asked Questions About the Big Bold Moves
USTA Florida’s three strategic priorities, explained.
They’re USTA Florida’s three priorities: investing in best-in-class facilities and providers, especially public parks; using business insights and analytics to guide decisions; and building a strong volunteer system and structure.
Public courts are where most players begin, often becoming club members, coaches, and volunteers later. Investing there strengthens the whole tennis ecosystem.
It’s about building better structure and support so volunteers can lead and grow the game. Our volunteers and governance pages show how to plug in.
They’re set by USTA Florida’s Board of Directors as part of our strategic plan. Our governance page has the details.
Whether you play, coach, volunteer, or lead, there’s a role in these priorities. Reach out to us and we’ll help you plug in.
Connect With Us
Have a question, need some guidance, or want to learn more?
Reach out anytime, and our team will be happy to point you in the right direction.