News By Laura Bowen

Tennis Marketing: Blame It On the Night

| General News , Blogs

“I often think the night is more alive and more richly colored than the day” ~Vincent Van Gogh About a year ago, we were presented with a challenge: Host a Hispanic Family Festival, promoted by Univision, in Miami in July.  For those of you who haven’t been to Miami (or anywhere in Florida) in July, […]

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Tennis Marketing: Breaking the Rules, for a Good Cause

| Charity Event , General News

Tennis events have long been used to promote and support various causes. USTA Florida often sponsors events that benefit a wide range of charities, including our own USTA Florida Section Foundation. It’s part of our culture, and one of the reasons I love working for this organization. I never thought that having a passion for […]

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USTA Florida Board Approves New Tennis Management Division to Help Improve Public Tennis Facilities

| General News

USTA Florida’s Board of Directors last Saturday unanimously approved the creation of a new Tennis Management Division, aimed at helping improve public tennis facilities across the state. The division will be led by a new director of tennis management, and will focus on working with municipalities that are struggling to maintain quality public tennis facilities […]

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